OPEN
YOUR
ITALIAN
BREWERY
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MARKET

Growth prospects
and high customer
loyalty.

Special beers are beverage segments with the best perspectives.

The demand from consumers for quality beer sees steady and unchallenged growth for years.

Beer is the social drink par excellence.

Less demanding than wine, younger and now, thanks to entry of independent producers, better and more interesting.

Special Beers are requested from young and adults, with a high rate of women compared to more traditional Italian alcoholic beverages.

New products and increasing consumer awareness grant a constant growth in demand and volumes for the years to come.

CONCEPT

Crossroads of people,
a place to hangout,
a space where you can
talk or meditate,
laugh and joke,
flatter and share.

Pazzeria Birreria Italiana

It is a place to hangout with friends and family, where you can relax,
socialize and experience a continuous selection of the best special beers,
combined with a rich gastronomic menu.

Affordable prices and good margins.

WHO WE ARE

double zed development

A group of entrepreneurs
with specific expertise in different areas
of the business for a complete solution.

</p>
<p><center>Stefano Balsamo</center>

Stefano Balsamo

CEO
</p>
<p><center>Mauro Perelli</center>

Mauro Perelli

CFO
</p>
<p><center>Stefano Romagnoni</center>

Stefano Romagnoni

MANAGING DIRECTOR

FRANCHISING

A well-established and organised business model.
Powerful structure and tools for rapid and continuous development.

business planning

BUSINESS PLANNING

We foresee needs and variables of entrepreneurship in specific areas, providing effective and efficient solutions thanks to our know-how, developed by our team in respective fields.
location

LOCATION RESEARCH

We select areas with the highest potential, studying local demographics data and identifying which has the best visibility and access to public.
DOCUMENTS AND AUTHORIZATION

DOCUMENTS AND AUTHORIZATION

HACCP manual, operation manual, responsible and permissions administration.
FURNITURES AND PLANTS

Furniture and plants

We select best suppliers from leading companies to grant high level quality and production standards.
ACCESSORIES

ACCESSORIES

Everything you need to improve the offer and meet specific consumption arrangements of all beers and dishes proposed.
MARKETING & COMMUNICATION

MARKETING AND COMMUNICATION

Marketing and communication strategy to reach all potential customers, involving and building loyalty, spreading offer's specific contents, increasing number of appearances throughout the week.
SELECTION AND TRAINING

SELECTION AND TRAINING

We support franchisee in every selection phase and we train staff with a hierarchical and meritocratic model.
BEERS PREMIERE

BEERS PREMIERE

Since many years, we cooperate with leading manufacturers and many beers have been shown as preview at Pazzeria.
TASTING AND EVENTS

TASTING AND EVENTS

Full calendar with culture and entertainment events. Presentation of new products and modern gastronomic tours.

REQUEST INFORMATIONS

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