• FRANCHISING

BUSINESS PLANNING

Planning investment and objectives to optimize returns.

No matter if it’s a single store or a cluster, we will provide each franchisee with a careful resource planning.

We foresee needs and variables of entrepreneurship in specific areas, providing effective and efficient solutions thanks to our know-how, developed by our team in respective fields.

LOCATION RESEARCH

Success of stores starts with a strategic positioning on territory.

We select areas with the highest potential, studying local demographics data and identifying which has the best visibility and access to public.

We verify documents and auhorizatons and we also define deals with owners.

A structured approach to optimize our Franchisees’ investiments.

DOCUMENTS AND AUTHORIZATION

HACCP manual, operation manual, responsible and permissions administration.

We handle all thebureaucratic guaranteeing certain deadlines and compliance with applicable law.

FURNITURES AND PLANTS

We select best suppliers from leading companies to grant high level quality and production standards .

Modern forniture realized by Italian artisans using quality and resistant materials which aquire charm day by day.

ACCESSORIES

Glasses, coasters, cutlery, plates, napkins and menu.

Everything you need to improve the offer and meet specific consumption arrangements of all beers and dishes proposed.

MARKETING AND COMMUNICATION

Marketing and communication strategy to reach all potential customers, involving and building loyalty, spreading offer’s specific contents, increasing number of appearances throughout the week.

SELECTION AND TRAINING

We support franchisee in every selection phase and we train staff with a hierarchical and meritocratic model.

Upgraded Programmes and constant professional development to keep operation team motivated and loyal.

BEERS PREMIERE

Exclusive and selected products for Pazzeria retail stores.

Limited and new editions to attract prospect customers and make them become regular.

Since many years, we cooperate with leading manufacturers and many beers have been shown as preview at Pazzeria.

Beers that have become famous and widespread.

TASTING AND EVENTS

Full calendar with culture and entertainment events.

Presentation of new products and modern gastronomic tours.

We spread contents and know-how to enliven locations and involve a constant increasing customer base.